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CONTENTS |
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Page # |
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From |
To |
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1 |
Forward |
04 |
04 |
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2 |
Introduction |
05 |
05 |
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2.1 |
Relation among Media, Advertising and
Consumers |
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3 |
General Outline |
06 |
16 |
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3.1 |
An idea about audience media surveys |
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3.2 |
Media Index |
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4 |
Introduction to Modern Mathematics |
17 |
30 |
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4.1 |
Set, Subset, Venn Diagramme |
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4.2 |
The Concept of “AND”, “OR” |
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4.3 |
Exercises /Solutions |
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5 |
Media & VehiclesSlide
32 Definition |
31 |
35 |
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5.1 |
What’s a Medium |
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5.2 |
What’s a Vehicle |
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5.3 |
Audience Definition |
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5.4 |
Audience Composition |
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5.5 |
Target Audience |
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5.6 |
Socio-economic Groupings |
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6 |
Basic Measurements
Slide 37 & Calculations |
36 |
72 |
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6.1 |
OTS /Exposure /Frequency |
37 |
37 |
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6.2 |
Rating |
38 |
42 |
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6.3 |
HUT |
43 |
47 |
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6.4 |
Share |
48 |
50 |
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6.5 |
Rating, Hut, Share |
51 |
50 |
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